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Search engines have changed a lot over the past few years. The old model where you typed a keyword and got a list of blue links is fading. Now, answer engines like Google's featured snippets, Perplexity, and Bing AI pull direct answers from web pages. They want content that is structured, authoritative, and technically clean. That shift means your SEO strategy needs to adapt. Traditional tools still work for basic checks, but the gap between what a standard audit catches and